ABC to Promote Primetime Hit Desperate
Housewives and Salma Hayek-Adapted Premiere of Ugly
Betty to Transit TVs Targeted Hispanic Audience
Sept. 5, 2006 Television networks face an increasingly
competitive landscape to attract new viewers, so channels are seeking
innovative new ways to promote their primetime series. With the Fall
season premieres just around the corner, ABC Entertainment (ABC) is
targeting the Hispanic audience, and promoting Desperate Housewives
and "Ugly Betty" with the help of its U.S. Hispanic agency ARENAS and
Transit Television Network (Transit TV) as a key resource to deliver its
primetime spots to the Hispanic community.
This Fall, Transit TV will air promotional spots for ABCs
primetime television shows Desperate Housewives and
Ugly Betty on Transit TVs mobile broadcast network. The commercials will reach a dedicated, targeted audience via
Transit TV screens installed on thousands of transit vehicles across
select major markets, including Chicago, Los Angeles and Orlando. Both
spots will run in Spanish.
This commercial promotion will
support the seasons launch of both shows. The award-winning
Desperate Housewives will premiere its 3rd season on Sunday,
September 24 (9/8c), while Ugly Betty will have its series
premiere on Thursday, September 28th (8/7c). Ugly Betty is
based on a Colombian telenovela, Yo Soy Betty La Fea, and
adapted into an American setting by producer Salma Hayek.
We are extremely pleased that ABC and ARENAS have chosen to
deliver their promotional spots for Desperate Housewives and
Ugly Betty to Transit TVs targeted demographic,
said Gerry Noble, President and Chief Executive Officer of Transit TV.
More and more, major advertisers are looking at new mediums to
supplement their traditional media plans, and Transit TVs captive
audience provides an attractive addition.
Transit TV Transit TV generates 11 million weekly impressions
through its network of 8,750 television screens on nearly 4,000 transit
vehicles across Los Angeles, Chicago, Atlanta, Orlando and Milwaukee.
Transit TV is the largest broadcast network specifically targeting
transit riders across North America. Transit TV enhances riders
journeys, provides transit agencies with an additional revenue source
and enables advertisers to reach a previously untapped, young, vibrant
Transit TV is a wholly owned subsidiary of Torstar
Corporation, Toronto, Canada. Torstar Corporation is a broadly based
media company listed on the Toronto Stock Exchange (TS.B).
ABC Entertainment offers quality, award-winning programming that
includes many of the most widely viewed series, specials and movies.
Primetime Entertainment on ABC crosses various programming genres with
hit series like "Desperate Housewives, Lost,
Greys Anatomy, Extreme Makeover: Home
Edition, Boston Legal, According to Jim,
George Lopez, Dancing with the Stars,
Americas Funniest Home Videos, Supernanny
and Wife Swap. In Late-Night, Jimmy Kimmel Live
celebrated its third anniversary in January, 2006. ABC Entertainment is
part of the ABC Television Network and is managed by Disney-ABC
Television Group, a division of The Walt Disney Company.